Connect the Bay Board Game
Art Direction & Marketing
Connect the Bay Board Game
Seamless Bay Area's mission is to fix the Bay Area's fragmented transit system - creating a better experience for riders which invites more people to choose public transit. To support this goal, I led the creation of an educational board game to bring our ideas to new audiences and raise funds for the organization.
Client:
Seamless Bay Area
Year:
2021
Game & Box Design
Alfred Twu developed the game play and concept - delivering a draft of the game board, box and rulebook. These were a great foundation for me to apply some refinements to the visual design.
Kickstarter Campaign
I created the assets for our Kickstarter page - everything from the graphics and video to the product descriptions and pricing tiers.
Merch Design
I designed and produced additional merch items to entice our Kickstarter backers to contribute more money to support the nonprofit.
More about the project and the team
I acted as project manager and guided this game from idea to execution, overseeing the design, launch marketing, production and shipping.
Connect the Bay is available to purchase at The Game Crafter.
Team:
- Liz Broekhuyse: art direction, marketing strategy, graphic design
- Alfred Twu: game play design, game board
- Stephanie Beechem: email & social media support