Ultimate Shoe Selector

Digital Product Design

Ultimate Shoe Selector - Digital Product Design by Theysaurus

Connecting you + the perfect pair of shoes

When approached by Innovate RA to develop a brand new app featuring expert, personalised advice for sport shoe selection, I teamed up with ScorpionDev to deliver the Ultimate Shoe Selector app for iPhone and iOS.

Ultimate Shoe Selector iPhone app design by Theysaurus

About the Project

Ultimate Shoe Selector is designed to take the guesswork out of finding the right shoes for your needs. Just answer a few simple questions, and the app will match you with a personalised list of shoes compiled by shoe industry experts. Then, with the 'Where to Buy' Feature, the app can direct you to the nearest retailer so you can make a purchase.

Innovate RA


Development by:


Designing the App



I began by developing wireframes to articulate the experience for the shoe selection process, shoe information screens, and the ‘Where to Buy’ tool.

Shoe Selector User Interface design by Theysaurus

UI Design

Once we had the UX nailed down with the wireframes, I proceeded to skin the UI using a bold, sporty look

Sports Icon Set by Theysaurus

Custom Icon Set

The shoe selection interface required almost 100 unique icons - to represent various sports and activities, shoe features, surfaces and foot types. For each I designed a custom icon.

Design of Marketing Materials

Shoe Selector website design by Theysaurus

Ultimate Shoe Selector Website

Partnerships with shoe brands, retailers, and podiatrists are at the core of Ultimate Shoe Selector's ability to deliver up-to-date advice to app users. This website was created as a prospectus, to present the benefits of listing in the app to each type of stakeholder.

Visit site:

Magazine advertisements designed by Theysaurus

Print Ads

Print materials designed to support Ultimate Shoe Selector's marketing efforts to customers and businesses seeking to list in the app.

Shoe Selector Social Media Assets designed by Theysaurus

Social Media Assets

I designed numerous ads for distribution via social media - promoting the usefulness of the app to various markets. By designing multiple ads we were able to appeal to people who were interested in a variety of different sports, and who would have very different reasons for downloading the app.